I am adoring the ad campaign for the Parisian brand, The Kooples with its clever concept. By playing on their name and using real (and very beautiful) couples wearing the brand clothing in their fashion photography they have created a completely original and modern campaign.
The Kooples, now over in Britain rocks a contemporary and androgynous look that oozes cool appeal. Priced at the higher end of the mid market spectrum you don't have to earn a fortune to own a piece of this unique and fun label.
only just heard of this brand! pretty cool x
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