Monday, 22 September 2014

Frey De Fleur Charity Blogger Event

Photos 1, 3 and 5 by Ignite Images

Just in time for the midweek hump, Wednesday 17th September saw a gathering of bloggers, press, brands and celebrities congregate for the discussion of a worthy cause: fashion conscious blogging. And I was lucky enough to be included on the guest list.

The event held in the loft of the bustling Jam Tree in Chelsea was hosted by blogger Freya Bromley from Frey De Fleur, who's reasoning for the night was a very personal one. You see the conscious blogging initiative isn't some frivolous coin of phrase that just sounds good - to Freya who is leading the motion, it is all down to raising the awareness of charities for it is one in particular, The Rainbow Trust Children's Charity which has been there for her, her family and her brother after his cancer diagnosis. 

During the event Freya took to a speech were she described how much the charity has helped her whilst struggling with being apart from her brother at Univeristy and how it had also considerably helped her brother too in many worthwhile ways. From simply being there to talk to when feeling low to providing care. So the £600 raised on the night will certainly go far in aiding many other families.

Freya also discussed that as digital influences bloggers can be highly influential in terms of shoes, bags and makeup but maybe now it is time to use our voices for more than that... How amazing would it be to have the power to use our own slice of the internet to raise awareness about good causes like The Rainbow Children's Charity - or any other charity that you hold close to your heart. I know I've been through things in life where charities have played a big part in helping to keep families supported and cared for. 

Freya herself has dedicated a whole section of her blog to charity fuelled blogging and plans to hold two annual events a year where people can get together and collaborate on ideas to help spread the word. This is one example of how crowd sourcing and blogging can be a very positive thing for the younger generation. Instead of fixating of twitter trolling, Instagram jealousy and blogging blues something like conscious blogging allows for us to think about more than ourselves and our own opinions and wants. 

I think it's an admirable mission and of course wherever I can I'll be happy to help and I will start to look beyond my normal realms of interest and start thinking seriously about charitable content too for Give Me More. It doesn't have to be something you do every week - but if you shed light on even one great cause that you genuinely feel passionate about then that could have an incredible domino effect online and hopefully get more and more people talking charity too. 

So, get Involved, spread the word and better still get helping out at your local charity - spend a day volunteering, give that big issue man your daily Starbucks spend, sign up for a charity run or even start your own event to raise funds. Just seize the opportunity for good now! Together it could lead to something amazing...


  1. Wow it looked like it was a great night, and for a good cause! You looked gorgeous too!

  2. You look great, I have this skirt in Burgundy! And what a great cause, wonderful post!

    1. Hi Beckie, Thank you! I want a burgundy leather-look skirt next! x

  3. I have to say I absolutely loved going to these NY events place the other night. The people that work there were trying to create an optimal dinner experience while making your choices their priority.


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