BRINGING FASHION TO LIFE

LONDON FASHION WEEKEND PRESENTS BRINGING FASHION TO LIFE

Your probably wondering why I have been neglecting my blog recently and it is due to a group university project working with The British Fashion Council, creating a visual pack and viral video to promote and re-design a specific area of London Fashion Weekend. This video is the end product of our hard work, many, many hours of filming, editing and post-production (over 2,000 stills to be exact). The end is near and we are still yet to present this all Thursday , finger crossed! As this video needs to be viral, the sharing of it is vital, so if you like it, share it. Our vision is a marketing campaign and visual merchandising design that aims to promote London Fashion Weekend as a live pop-up magazine, an experience that brings the content and expertise of a magazine to life. This will be encapsulated by the tagline: ‘Bringing fashion to life, at London Fashion Weekend’ and will be envisaged through the visual experience and the marketing of the event. London Fashion Weekend seems to be a celebration of all that is fashion and the theme of the magazine for our marketing and visual concepts is a commemoration of current trends, taking inspiration from British fashion trends. After all, trends are the blood line keeping the fashion world pumping and are arguably the most talked about topics in fashion and publications. Hope you enjoy it.